Brown-Forman and Reyes Beverage Group Announce Partnership

News Summary

Brown-Forman Corporation and Reyes Beverage Group are teaming up in a new distribution partnership set to launch on May 1, 2025. This collaboration aims to enhance the distribution of spirits in California, the largest spirits market in the U.S. Both companies are expected to benefit significantly from each other’s strengths, improving market routes and delivering top-quality products to consumers. The shift marks a strategic move away from Brown-Forman’s previous distributor, signaling promising opportunities for growth and innovation in the beverage industry.

Exciting News for California: Brown-Forman and Reyes Beverage Group Join Forces!

Big things are brewing in the Golden State as two heavyweights in the beverage industry, Brown-Forman Corporation and Reyes Beverage Group, have announced a brand new distribution partnership that’s set to take effect on May 1, 2025. This collaboration is expected to change the game in California, which is known as the largest spirits market in the U.S.

What This Partnership Means

This new alliance marks a major step for both companies as they aim to grow and innovate in a highly competitive environment. Brown-Forman, a giant in the spirits industry, has a rich legacy that spans over 150 years and boasts iconic brands like Jack Daniel’s and Woodford Reserve. Meanwhile, Reyes Beverage Group brings its extensive experience as a distributor, making this partnership a match made in heaven.

The partnership aims to optimize routes to market, helping Brown-Forman reach its ambitious growth goals while enhancing Reyes Beverage Group’s role as a comprehensive beverage distributor. The juices from this synergy are bound to flow smoothly, making it easier for consumers to get their hands on their favorite spirits.

The Road to This Exciting Announcement

The journey to this partnership began in 2024 when a formal request for proposal process was initiated. The decision to team up with Reyes Beverage Group is rooted in their operational excellence and deep market know-how, which should benefit both companies in ways that are sure to delight consumers. RBG has already demonstrated its prowess by effectively supporting the Jack Daniel’s & Coca-Cola Ready-to-Drink (RTD) cocktails in California since 2022, showcasing their ability to deliver when it counts.

A Shift in Distribution

With this new agreement, Brown-Forman will move away from its previous arrangement with Republic National Distributing Company (RNDC) in California. While the past partnership with RNDC has contributed to the company’s growth, it’s clear that the new direction signals exciting opportunities ahead. Brown-Forman recognizes the contributions of RNDC but is eager to forge ahead with a distribution strategy that aligns more closely with their evolving business needs.

What’s Next for Brown-Forman and Reyes Beverage Group?

As both companies set their sights on a bright future together, they are sure of one thing: combining their strengths is going to lead to impressive results. Brown-Forman prides itself on its dedication to quality, employing approximately 5,400 people worldwide, while Reyes Beverage Group has a sizeable workforce of over 9,300 employees and operates in several states, including California, Texas, and Florida. Each year, RBG takes care of an astonishing 320 million cases and manages over 115,000 retail accounts across the nation.

It’s the beginning of a new chapter for both organizations, and with the announcement of their partnership, they are gearing up to make waves in the beverage industry. Cheers to new beginnings and a fruitful partnership that will surely enhance the drinking experiences of consumers across California and beyond!

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